Thursday, January 15, 2009

Exhibit Space, Sponsor Tables, and Displays, Oh My...









I really appreciate all of the positive comments and feedback that come in on most everything related to the Gallery and GGEP's purpose in life. It shows that our efforts do not go unnoticed, and you possibly love the sweet stuff (and food in general) as much as we do. Though organizing this event- any event- is hard and expensive work, it's so worth it in the end because of the people that enjoy and benefit from these efforts. Suggestions, ideas, and comments are ALWAYS welcome- as a matter of fact, we love hearing from guests, attendees, foodies, and vendors. There's always an open door (make that inbox!) when it comes to sincere and constructive input. We want to provide events, excursions, and classes that you will enjoy, be a part of and get excited about, and that will bring something fabulous to your life. If none of those things happen, then we've totally wasted our time and money- and yours. We wish to give you what you want, but we can't possibly know what that is if you don't connect with us and get involved.

The economy is a mess right now, we all know that, though I refuse to use the "R" word. We all are feeling the effects in one way or another. The situation is what we make it, and sitting around waiting for things to happen, improve, get better, whatever, on its own is useless. Still going to live life, invest in and grow my business, spend money (as wisely as always, of course), and still find ways to get wants and needs. Cut out completely? Never. Change some habits? Well, duh! lol The internet bargain shopping for shoes and serious markdowns may stop for a while if that means an occasional ribeye the size of a human head, with all the mushrooms and onions that'll fit on the plate is an option, or a splurge on a gourmet sweet every now and then is in the cards! Probably MITN (mo' info than needed- made that up!), but, hey... :)

Let's talk pricing for just a moment. If I could afford to feed anyone and everyone, I would do so just because. Same thing with the Gallery. Right now, though, not an option (see previous paragraph). The original plan for the Gallery, developed last spring-ish before the bottom completely fell out, involved 3 days, national and local advertising, big names, $$$$ booths, and all the bells and whistles. Nashville needs some focus on food, we thought. Economy crashes, financing dries up, corps cut back and/or fail, Gallery and GGEP gets caught in the crossfire. For a while, it was 'do we, or don't we?' Should we go forward with plans or wait until things improve? Hmmmm... but when will THAT be? Well... we opted to move forward, but downscale. Start local, establish our brand, make it super affordable, and get people interested.

Now, realizing that everyone's finances are different, and knowing that we really wanted locals to take advantage of this unique event, we drastically dropped the exhibit investment. We also realize that we still need to be more creative in making the Gallery accessible to everyone who wants to exhibit. I am always about negotiating and compromise. I like to find creative ways to meet a goal, and make a situation beneficial for everyone involved and make it possible for more participation. But on the flip side, exhibitors need to remember that we have lots and lots of costs to cover. Venue, advertising, rentals, labor, equipment, special guests- none of this stuff is free, and in order to offer a product (event) that hits the mark and serves its purpose and people, it has to be done all the way or not at all. My grandmother always told us as kids "If you're gonna do it, do it right the first time". I swear I apply that principle to every single day in my life.

So, with that said, here's a unique offer. We're applying the Priceline name-your-own-price theory here, to see if this will make your life easier. Exhibit investments are currently discounted at $250, but are going to increase to $350. Now through Wednesday night, Jan 21, exhibitors have the chance to "Name Your Price" for your exhibit at the Gallery. Reasonable offers will be accepted, no questions asked. Keep in mind that you'll be expected to confirm your offer with reservation and payment in full within 24hrs of your offer (online via PayPal or Google checkout or check mailed) being accepted. A reasonable offer will include a dollar amount that you can afford plus a donation of goods or services to the Gallery (please explain in detail), quantity, and its approximate value each. This is for exhibits (booths) only. Your communication will be 100% confidential. Just be reasonable and fair, please- we really do want to work with you and do what's best for the Gallery, so if you don't respond and get involved NOW, it's your loss! lol Send email to Melissa@sugarisart.com and you'll get a response within a few hours, possibly sooner.

Finally, a couple of cool links... Cakewrecks is too funny- and the name says it all! These pics are really great- this parent loves being a parent!

Enjoy dessert tonite... then have the leftovers for breakfast... :)

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